In the world of PR, being honest and grounded feels like a novelty. Companies are projecting to the public their hopes and aspirations and not their reality. If this taken too far it borders on delusion.
In this video, Sabrina Horn, author of “Make It, Don’t Fake It”, gives us a picture of what exactly leads to a PR disaster and the importance of conveying the truth to the public.
To watch the full podcast of Sabrina Horn follow us on: https://youtu.be/T0zBM3XmU1I
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