The role of PR is no longer just a branch of the marketing team. It has undergone tremendous changes in the past two decades with the advent of technology.

In this video, Sabrina Horn, author of “Make It, Don’t Fake It”, talks to us about the evolution of PR and what are some of the common pitfalls when it comes to a business’s understanding of PR.

To watch the full podcast of Sabrina Horn follow us on: https://www.youtube.com/watch?v=9T8ajadtlRg

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